The 2015 auto extravaganza did not disappoint in either category. This year’s NAIAS - with nearly one million in attendance - was abuzz with plenty of technical capabilities, such as autonomous driving and 3D printing of future cars. Innovation was clearly the name of the game, with steel providing consumers with many reasons why it remains the material of choice.
“There was a lot of attention on automotive materials at NAIAS and steel was very well represented,” said Brad Davey, chief marketing officer, ArcelorMittal Flat Carbon North America. “There were strong, positive comments from many automakers including Toyota, Nissan and Volkswagen. Steel Market Development Institute, an affiliate of American Iron and Steel Institute, also had an excellent and well-attended exhibit showing how and where advanced high-strength steels are used in many of the latest models of cars and trucks.”