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Promoting steel at Metal Bulletin's aluminum conference

Frédéric Painchault, Head of Automotive Marketing, was invited to give a speech at the 31st Aluminum conference organised by Metal Bulletin in Madrid (Spain) from 27 to 29 September 2016. He shared the floor with other speakers from Constellium and Jaguar Land Rover during the session dedicated to automotive.

After an introduction of the lighweighting  challenges facing the automotive industry, Frédéric reminded the attendants of the many benefits the constantly evolving ArcelorMittal steels brought to the automotive industry in the last decades. He then commented the latest innovations developed by our Global R&D, such as the S-in motion® catalogue of solutions or the Usibor® and Fortiform® ranges of advanced high strength steels for hot and cold forming.

To conclude, Frédéric reiterated that steel will remain the material of choice for the automotive industry although multi-material solutions appear to be attracting the most attention from carmakers.

  View Frédéric Painchault's presentation