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In this automotive video episode you can learn more about steel as the most affordoble solution for the challenges of the automotive industry.
Summarising this video in a few quotes
"More than half of the grades of steels that are used in cars on the road today were not around even 10 years ago. There has been a huge revolution in the science and technology of making steel. The grades of steel that we have today can easily achieve the weight reduction that we need to attain the fuel economoy required for the future regulation. Futhermore, steel gets us to the future fuel economy requirements with a lower overall carbon footprint than any other material."
Blake Zuidema
Director, Automotive Product Applications, ArcelorMittal Global R&D
"We should never forget safety. People want the safest vehicles they can get and steel is by far the best product for that. We have the highest strenght and the highest energy absorbtion. (...) Families have more expenditures than ever and they need vehicles to be affordable. And steel is by far the most affordable solution that can be all the attributes required."
Brad Davey
Chief Marketing Officer, ArcelorMittal North America Flat Rolled
"When ArcelorMittal approaches lightweighting, we look at all 3 Gs: Grade, Gauge and Geometry. Grade and Gauge seem obvious, but when you add the Geometry part, then we can optimise the grade and gauge working together with the OEMs."
Pinakin Chaubal
General Manager, International Process, ArcelorMittal Global R&D
In this video, you will also find an overview of recent and future Advanced High Strength Steel (AHSS) innovations: