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Video: Steel Your Weight

Advanced High Strength Steel (AHSS) is the new vehicle lightweighting material. Watch WorldAutoSteel's SteelYourWeight video to hear automakers, academics and steel engineers explain why it’s the fastest growing material in automotive.

Steel, the material, is helping propel auto industry to greater innovations in the future. Watch!


WorldAutoSteel has produced the first video of their new series, called SteelYourWorld, that is meant to inspire audiences on the benefits of Advanced High-Strength Steels for automotive. A video has been produced on each of four topics:  Steel Your Weight, Steel Your Future, Steel Your Strength and Steel Your Environment.  They will release one per quarter from now through October 2018.

They have the first of four videos ready, SteelYourWeight, which includes testimonials from OEMs, academics and steel members on the merits of AHSS for vehicle weight reduction.  There are some great quotes about our material in it.

Here is what some carmakers say about steel in the video:

About Steel Your World

WorldAutoSteel has launched a campaign to talk about how Advanced High-Strength Steels are helping to SteelYourWorld in designing efficient, environmentally responsible vehicles, today and long into the future of mobility. 

Each will feature automakers, academics and WorldAutoSteel member engineers talking about how Advanced High-Strength Steels are helping address the challenges of designing fuel efficient, safe, eco-efficient vehicles.  The SteelYourWorld topics are:

  • Steel Your Weight – Steel is the right material for lightweighting vehicles. 
  • Steel Your Strength – Steel continues to reinvent itself to bring new, stronger, yet more formable products to the marketplace.
  • Steel Your Future – Steel is ever changing, ever improving, and will continue as the automotive material of choice as automakers face the future challenges of electrified powertrains, new ownership paradigms and autonomous driving.
  • Steel Your Environment – Steel primary material manufacturing is the lowest emissions producer of all automotive structural materials and therefore can be an integral part of any OEM’s plan to reduce vehicle environmental footprint.
Click here to learn more about this campaign