With our global market reach and product diversification, we are able both to reduce risk, and benefit from the fast-growing demand for steel in developing economies – which currently account for around one-third of our shipments. While demand in the developed world is weighted towards flat products and a higher value-added mix, demand in the developing world is higher for long products and commodity grades. As these economies develop, their need for higher value products will increase. With our experience in developed markets, we are well placed to meet that demand.
Our global footprint also gives us a unique ability to serve our multinational customers by providing them with standard solutions and consistent quality around the globe. We have built strong and deep relationships with our biggest customers and frequently work with them in committed co-engineering programs. We have a strong presence in the design centers of most global automotive manufacturers and act as a strategic partner for many.