Opinion by Peter Leblanc, Chief Marketing Officer, Automotive, ArcelorMittal North America - May 23th 2022
The sustainability theme was apparent at the 20th anniversary of Great Designs in Steel (GDIS). Held in Detroit, Mich. (USA) in May 2022, GDIS brings automotive and steel industry leaders together to share insights and engage in thoughtful discussions on the latest developments and applications of steel – and the demand for a cleaner supply chain.
As the first company to have a Responsible SteelTM-certified site in the world, and as its founding member, ArcelorMittal prioritizes safety and sustainability. We embrace our role of leading the steel industry’s transition to a net-zero future.
In North America, our commitment is to reduce our CO2 emissions by 25 percent by 2030 and achieve net zero by 2050. These efforts build upon ArcelorMittal’s global commitment to achieve a 25 percent reduction by 2030 and reach carbon neutrality by 2050. To achieve these ambitious targets, we’re decarbonizing our operations and driving innovative sustainability initiatives. We also continue to deliver sustainable products and solutions our customers want and need.
In North America, we have more than $3 billion of investments planned before 2030 – not to increase capacity, but to decarbonize the steelmaking process.
These projects include:
We’re investing in programs and partnerships that drive innovation and accelerate meaningful sustainability progress.
In 2021, ArcelorMittal launched XCarbTM. XCarb is an umbrella brand that unites our reduced, low and zero-carbon products and steelmaking activities, and other green innovation projects. The three components include:
Our industry-leading Research and Development (R&D) group is what sets ArcelorMittal apart from the competition. With six of 11 R&D centers dedicated to automotive research, including two in North America, a $290+ million annual investment portfolio, 565 dedicated researchers, and the ability to share knowledge across continents – our R&D efforts are second to none.
Together, we create processes, products and solutions that are required by today’s automaker and driver. And, we use science-based targets to guide our efforts. Here are some recent advancements:
We’re proud to be part of the sustainability conversation at Great Designs in Steel and many others taking place in North America and throughout the world. Even more important, we are proud to be a part of the solution. We look forward to continuing to work with our automotive partners to achieve a sustainable, net-zero future, together.
Founded in 2019, ResponsibleSteel is a non-profit, multi-stakeholder standard and certification initiative. Certification is achieved through rigorous independent audits of social, environmental and governance criteria. These include: climate change and greenhouse gas emission; water stewardship and biodiversity; human rights and labor rights; and community relations and business integrity.
ArcelorMittal played a pivotal role in establishing the organization and its standards. In 2021, we became the first steel company in the world to have a ResponsibleSteel-certified operation.
Today, many of our European sites are certified with full certification expected across Europe by year end. In the Americas, two Brazilian operations are certified. ArcelorMittal Dofasco will become the first integrated steelmaker in North America to achieve certification this year - quite a feat for a 110-year-old facility and a region rooted in blast furnace technology. Certification for other North American operations is underway.
Peter LeBlanc was named chief marketing officer, ArcelorMittal North America, in June 2018.
Peter joined the company in 1987 as a metallurgical engineer at Dofasco and progressed through various roles servicing the automotive market, including both technical and commercial functions. In 2008, Peter was promoted to general manager of global automotive and was relocated to Luxembourg. In this role, he was responsible for developing ArcelorMittal’s automotive expansion activities in the emerging markets. In 2012, Peter returned to Canada in the role of director of automotive sales for North America before assuming the CMO position.
Peter graduated as a metallurgical engineer from Dalhousie (DalTech) in Halifax, Canada and has completed executive education programs at Northwestern University in Evanston, Ill. and McMaster University in Hamilton, Ontario.