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This was an opportunity for AM/NS India to engage with various OEMs and to showcase our upcoming automotive product portfolio and expansion plans with physical products & digital interventions.
The physical display of the steel applications included:
Digital interventions such as the Interactive Timeline, Hologram, Plasma screens, LFD screen, and a robot were used to present additional details for each of the products.
We welcomed honorary dignitaries from the Government of India – Mr. Piyush Goyal (Minister of Commerce & Industry), Mr. NN Sinha (Steel Secretary), and Mr. Sunil Barthwal (Commerce Secretary, Ministry of Commerce & Industry) to our stall and elaborated about the forthcoming advanced steel products to support the Make in India initiative.
AM/NS India is a joint venture between the world's leading steel companies, ArcelorMittal and Nippon Steel. Established in December 2019, post-acquisition of Essar Steel, AM/NS India is an integrated flat steel manufacturer – from iron ore to ready-to-market products. Offering over 600 steel grades, it serves a broad range of industries while striving for sustainable progress and creating smarter steels for brighter futures.